How unethical marketing can destroy your reputation

We’ve all been a target of unethical marketing at one point or another. Everybody hates it, and it often blindsides you when it happens. Take hidden fees for example, one of the most annoying unethical practices that snare many within its net. The thing is, consumers are no longer as susceptible to these underhanded tactics…

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Go Ahead and Google Yourself – We Dare You

Ask just about anyone, and they’ll probably tell you that you’re a bit of a narcissist if you go out of the way to Google yourself. Perhaps that’s a valid argument, especially if you consider the number of hours most of us spend ogling at our social media pages every day. But what happens if…

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Black Hat SEO – New Tactics To Be On The Lookout For

Search engine optimization (SEO) is the practice of driving traffic to a webpage via organic search engine results. Employing a solid SEO strategy has become a necessity for online businesses. The problem is, it’s slow – terribly slow. It can take months before your search engine ranking improves. If you stick with it, however, you’ll…

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How To Make Negative Reviews Work For Your Business

If there’s one thing business owners have learned in 2019, it’s that they should strive to accumulate as many positive reviews as possible. Imagine a consumer who is torn between two restaurants. Typically, the restaurant with the higher review score will get that consumer’s business. That’s how it should be, frankly. Businesses who provide top-tier…

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Facebook User Satisfaction Declines In The Face of Privacy Issues

Facebook is primarily used to connect with friends and family. It’s also used by internet marketers and businesses as a highly effective advertising platform. It’s convenient, free to use, and has become an integral aspect of life for billions of people. This is why users were shocked when they learned that Facebook has been mining…

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Verifying Trust In Online Review Platforms Through Blockchain Technology

When online review platforms were first becoming popular, businesses who struggled to get legitimate reviews often turned to unsavory tactics to boost their ratings. One of the common practices was to create multiple user profiles to spam five-star reviews (with the occasional four-star review to throw off any suspicions). Some businesses would resort to hiring…

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Lesser Known Review Sites You Could Be Taking Advantage Of

Quiz question. How many review sites can you name off the top of your head? Four? Maybe five? There are the obvious choices that should come to mind right away – Yelp, Glassdoor, Angie’s List, Trip Advisor, etc., etc. And while the aforementioned review sites have built reputations for being trustworthy sources for transparent reviews,…

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