Does your business need a Chabot and can it boost your reputation?

Every business – big or small – should focus on providing excellent customer service. The way it works is simple. If you offer great customer service, your customers will be more inclined to leave a favorable review. If your customer service leaves much to be desired, expect a ferocious backlash.  Competition is fierce. Even the…

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Fake Reviews Offer Short-Term Gains, but Long-Term Consequences

There’s something to be gained from writing a fake review. It can potentially boost your reputation, lead to more sales, and guide more customers into your establishment. The problem with this scenario is that in most instances fake reviews only provide short term benefits. Yes, you might get a few sales out of a fake…

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The U.S. Banking Industry is Facing a Massive Crisis to Its Reputation

According to the 9th annual U.S. Banking RepTrak® study from American Banker and Reputation Institute, consumer confidence in the United States banking industry has seen a massive decline. During the study, more than 13,000 customers and non-customers of traditional banks around the country were asked their thoughts on a list of 40 nominated banks from…

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How unethical marketing can destroy your reputation

We’ve all been a target of unethical marketing at one point or another. Everybody hates it, and it often blindsides you when it happens. Take hidden fees for example, one of the most annoying unethical practices that snare many within its net. The thing is, consumers are no longer as susceptible to these underhanded tactics…

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Go Ahead and Google Yourself – We Dare You

Ask just about anyone, and they’ll probably tell you that you’re a bit of a narcissist if you go out of the way to Google yourself. Perhaps that’s a valid argument, especially if you consider the number of hours most of us spend ogling at our social media pages every day. But what happens if…

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Black Hat SEO – New Tactics To Be On The Lookout For

Search engine optimization (SEO) is the practice of driving traffic to a webpage via organic search engine results. Employing a solid SEO strategy has become a necessity for online businesses. The problem is, it’s slow – terribly slow. It can take months before your search engine ranking improves. If you stick with it, however, you’ll…

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How To Make Negative Reviews Work For Your Business

If there’s one thing business owners have learned in 2019, it’s that they should strive to accumulate as many positive reviews as possible. Imagine a consumer who is torn between two restaurants. Typically, the restaurant with the higher review score will get that consumer’s business. That’s how it should be, frankly. Businesses who provide top-tier…

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Facebook User Satisfaction Declines In The Face of Privacy Issues

Facebook is primarily used to connect with friends and family. It’s also used by internet marketers and businesses as a highly effective advertising platform. It’s convenient, free to use, and has become an integral aspect of life for billions of people. This is why users were shocked when they learned that Facebook has been mining…

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