How to Spot the Ever-Elusive Fake Review 

Fake reviews. They’re all around us, and it often feels they’re unavoidable. Consumers rely on reviews to validate purchasing decisions. However, what do you do when you suspect a review to be a fake? How do you even spot a fake review, to begin with?  Frankly, there’s no definitive way of spotting fakes from the real…

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What is Competitive Reputation?  

Competitive reputation describes how your competition perceives your business and can determine how they react to your presence in the marketplace. Establishing a respectable competitive reputation should be high on your priority list. Imagine establishing a reputation that makes your competitors think twice about launching a marketing campaign that aims to capture your market share….

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4 Online Reputation Statistics You Need to be Aware of for Your Business

Every smart business owner should be collecting data about their online reputation. This will allow them to paint a picture of what works and what doesn’t. It should also communicate the importance of cultivating and growing your online reputation. Your online reputation can make or break your business. Unfortunately, simply stating this fact often times…

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Does your business need a Chabot and can it boost your reputation?

Every business – big or small – should focus on providing excellent customer service. The way it works is simple. If you offer great customer service, your customers will be more inclined to leave a favorable review. If your customer service leaves much to be desired, expect a ferocious backlash.  Competition is fierce. Even the…

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Fake Reviews Offer Short-Term Gains, but Long-Term Consequences

There’s something to be gained from writing a fake review. It can potentially boost your reputation, lead to more sales, and guide more customers into your establishment. The problem with this scenario is that in most instances fake reviews only provide short term benefits. Yes, you might get a few sales out of a fake…

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The U.S. Banking Industry is Facing a Massive Crisis to Its Reputation

According to the 9th annual U.S. Banking RepTrak® study from American Banker and Reputation Institute, consumer confidence in the United States banking industry has seen a massive decline. During the study, more than 13,000 customers and non-customers of traditional banks around the country were asked their thoughts on a list of 40 nominated banks from…

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How unethical marketing can destroy your reputation

We’ve all been a target of unethical marketing at one point or another. Everybody hates it, and it often blindsides you when it happens. Take hidden fees for example, one of the most annoying unethical practices that snare many within its net. The thing is, consumers are no longer as susceptible to these underhanded tactics…

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Go Ahead and Google Yourself – We Dare You

Ask just about anyone, and they’ll probably tell you that you’re a bit of a narcissist if you go out of the way to Google yourself. Perhaps that’s a valid argument, especially if you consider the number of hours most of us spend ogling at our social media pages every day. But what happens if…

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Black Hat SEO – New Tactics To Be On The Lookout For

Search engine optimization (SEO) is the practice of driving traffic to a webpage via organic search engine results. Employing a solid SEO strategy has become a necessity for online businesses. The problem is, it’s slow – terribly slow. It can take months before your search engine ranking improves. If you stick with it, however, you’ll…

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