Leveraging The Motivations Behind Online Reviews


If you’ve ever left a review for a person or business online, you’re not alone. Reports from 2018 note that roughly 68% of customers have left a review for a specific business when asked, and we can only imagine how many more individuals are going online to share a positive experience unprompted or worse – leaving a review to complain.

There’s no denying that the internet has changed the way we shop, make decisions, and interact with others, but sometimes the element of online ratings creates an extra stressor that’s just too much for some to handle. While some people have resorted to setting up Google alerts letting them know every time they showed up in a new review somewhere, others pay little attention to their feedback.

When you get right down to it, many business owners and professional individuals don’t really even know what motivates people to leave reviews. If we can crack the code that illustrates why sharing public feedback is so valuable for many, perhaps it can be used to your advantage.


Wanting To Belong

As much as many of us try to avoid it, we’re all creatures of habit and some might even suggest humans are like lemmings who will jump off a cliff simply because their leader does so. This herd mentality is quite prevalent when it comes to online reviews, as the need to contribute and feel at home with those who share our same opinions is strong.

Whether you call it being a part of the crowd, wanting to be seen as a contributing member of society (and possibly helping others to avoid horrible experiences of their own), or simply just wanting to earn the respect of others with similar beliefs, there’s a strong psychological tie to leaving a review for an organization or a specific person.

Wanting To Help

We’ve all had those mixed experiences before where a purchase, meeting, or event was mostly positive yet there were some hiccups along the way that prevented us from leaving a 5-star review. These instances are important for all of us to recognize because there’s a good chance that you’ll end up seeing a review later on that points out some of these shortcomings.

Rather than stressing out and trying to be perfect 100% of the time, it’s critical to realize that life happens and mistakes do too. If you do suspect that the person you’re working with may end up leaving some critical words online with the goal of trying to help, see what you can do to make it right before they give you anything less than amazing feedback online.


Processing The Data

So whether people want to fit in or they genuinely want to help, how can you interpret these motivations and use them to your advantage? It really boils down to guiding them to the right place to leave their review. Popular sites like Google or Yelp include complicated algorithms that may actually hurt your reputation if a negative review is left, even if it’s full of helpful feedback that allows you to do better in the future.

Instead, using Completed.com lets the people you interact with provide honest assessments without completely tarnishing your credibility. With the option to leave a glowing response as well as built-in opportunities for constructive criticism, Completed.com fits the bill for those who want to jump on the praise bandwagon as well as those who want to help. The next time you think about asking customers to rate you online, refer them to Completed.com and begin building your personal online presence in a way that truly matters.

Having been bitten by the writing bug at the young age of 6, Courtney gets to live her dream every day by creating content for a wide range of clients. When she’s not typing away at the computer, she loves spending time with her two sons in the Pacific NW.


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