Sometimes it’s tough to get consumers excited about the time-consuming process of reviewing a product or service online. This is especially true if it’s something they are feeling relatively pleased with, as most know that people are more likely to share a bad experience rather than a good one. As an incentive, some companies have found success by offering prizes and giveaways to randomly selected customers who leave reviews online. An inexpensive piece of promotional material or an invitation to receive future discounts is all that is required, in most cases, to get some traction.
While some might consider this practice to be one that’s similar to paying for your friends, others stand by these methods wholeheartedly. Nurturing your customer base through incentive-based behavior isn’t just something for large corporations either, as nearly any working professional can find a way to modify this process to meet their own needs. In fact, gaining a positive review may only be a small part of the benefits you receive.
A Tried And True Method – The Calendar
We’ve all received free items in the mail from time to time, and one of the more popular ways that companies advertise is through a complimentary wall calendar. No matter what industry you’re in, it’s fair to assume that most of your customers can benefit from such an inexpensive item. Not only will they see your branding every single day for 365 days, but they’ll begin to think about you as a part of their day to day routine.
People love free items, so imagine giving a calendar away as an incentive to customers who are already buying from you on a regular basis. By leaving an online review about their most recent purchase or experience, they’re getting a chance to receive this free gift. Plus, they’re helping others by recommending your services and end up feeling like they’ve encountered upon a win-win situation.
Reviews For Points
Another method many industries have turned to recently is the creation of a rewards system, where the customer is rewarded with redeemable points that are as good as cash towards in-store merchandise. By offering these credits to customers who spend more money and to further nurture this type of behavior, some companies have also turned to offering credits to customers who leave online reviews.
Persuading your customers to persuade others to join them in consuming your products should have a clear benefit attached and ultimately it’s up to you to show them how it’s in their best interest to do so. Beyond just helping out your online reputation, you can actually get your customers to sell for you with the buzz they create by sharing an Instagram post to earn more entries into a giveaway. Of course, this type of program tends to be rather sophisticated to implement and typically is only utilized by larger organizations who have the resources to track points and offer discounts that make the entire process worthwhile.
If you think that your professional reputation couldn’t possibly benefit from this type of strategy, just ask yourself when was the last time you sent out gifts, cards, or small tokens of appreciation to those who you work most closely with. However you choose to ask for online reviews, make sure to direct people to your Completed.com profile, the best place to build and manage your online reputation.
Having been bitten by the writing bug at the young age of 6, Courtney gets to live her dream every day by creating content for a wide range of clients. When she’s not typing away at the computer, she loves spending time with her two sons in the Pacific NW.