Quiz question. How many review sites can you name off the top of your head? Four? Maybe five? There are the obvious choices that should come to mind right away – Yelp, Glassdoor, Angie’s List, Trip Advisor, etc., etc.
And while the aforementioned review sites have built reputations for being trustworthy sources for transparent reviews, they’re not the only fish in the sea. There are quite a few lesser known review sites that are just as trustworthy – they simply don’t have the same level of visibility as bigger brands. Let’s take a look at a few.
Trustpilot is a review platform that’s used across 65 countries and hosts a massive online community that spans the globe. Any business can be reviewed from any country, providing a valuable service for its users no matter where their travels happen to take them.
Which is a unique review platform that creates its own reviews by running in-house product tests. Which doesn’t accept reviews from the public. However, they’re more than willing to accept public feedback to help them create their own official reviews.
Instead of providing a transparent consumer-led service like the vast majority of review sites, Which aims to guide consumer choice by leveraging the expertise of their in-house professionals.
Citysearch is a reminder that review sites aren’t an entirely new trend. Its been around since 1995, making it 24 years old as of the time of this writing. Citysearch focuses primarily on connecting people with local businesses, relying heavily on the photos sent in by its users.
Citysearch rates businesses on a score out of 100 (as opposed to 1 – 5 stars), and lets users know if it does or doesn’t recommend a particular business.
Judy’s Book requires a membership fee to claim a business on its platform though consumer reviews are perfectly free to post. If you happen to get any reviews via email, social media, etc., you can post them to your business page free of charge.
You would think businesses would flock to other review platforms that don’t require a fee, but Judy’s Book has a lot to offer. For instance, members gain access to useful features such as competitor tracking, SEO services, and mobile listing amongst other services.
If the corporate world could be said to be lacking anything, it would be transparency. It’s so easy to hide behind Linkedin pages and Glassdoor reviews that have been “doctored up” to make users look great on a computer screen.
Completed blows away that transparency by providing a platform where professionals can review one another. That means employees can review their bosses just as their bosses can rank their employees. Think of it as a system of checks and balances where everyone in the workplace must give their all while treating their superiors and subordinates alike with the respect they deserve.
What does it all mean?
Reputation and trust have become commodities in today’s digital world. Every industry seems to have a trustworthy review platform that consumers can seek out to help guide their decisions. While some review sites aren’t as well-known as others, they all perform the same task – peeling back the layers to give consumers a more transparent view of what businesses have to offer.
Do you recognize any of the above lesser known review sites? If you don’t, that’s okay. The industry is continually shifting and evolving. Don’t be surprised if you see many more review platforms pop into existence over the next few years.