Category: Publication

Black Hat SEO – New Tactics To Be On The Lookout For

Search engine optimization (SEO) is the practice of driving traffic to a webpage via organic search engine results. Employing a solid SEO strategy has become a necessity for online businesses. The problem is, it’s slow – terribly slow. It can take months before your search engine ranking improves. If you stick with it, however, you’ll…

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How To Make Negative Reviews Work For Your Business

If there’s one thing business owners have learned in 2019, it’s that they should strive to accumulate as many positive reviews as possible. Imagine a consumer who is torn between two restaurants. Typically, the restaurant with the higher review score will get that consumer’s business. That’s how it should be, frankly. Businesses who provide top-tier…

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Facebook User Satisfaction Declines In The Face of Privacy Issues

Facebook is primarily used to connect with friends and family. It’s also used by internet marketers and businesses as a highly effective advertising platform. It’s convenient, free to use, and has become an integral aspect of life for billions of people. This is why users were shocked when they learned that Facebook has been mining…

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Verifying Trust In Online Review Platforms Through Blockchain Technology

When online review platforms were first becoming popular, businesses who struggled to get legitimate reviews often turned to unsavory tactics to boost their ratings. One of the common practices was to create multiple user profiles to spam five-star reviews (with the occasional four-star review to throw off any suspicions). Some businesses would resort to hiring…

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Lesser Known Review Sites You Could Be Taking Advantage Of

Quiz question. How many review sites can you name off the top of your head? Four? Maybe five? There are the obvious choices that should come to mind right away – Yelp, Glassdoor, Angie’s List, Trip Advisor, etc., etc. And while the aforementioned review sites have built reputations for being trustworthy sources for transparent reviews,…

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Are Reputation Management Companies Really Trustworthy in 2019?

What’s the best way to get rid of a body? You make it disappear of course. What’s the best way to recover your reputation when its been tarnished? You make that disappear too. When your reputation is at risk and you feel you have no way out, online reputation management (ORM) companies often seem like…

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